Journal of Business Administration and Management Sciences (JOBAMS)

A netnographic qualitative inquiry of antecedents and outcomes of online brand engagement

2023-03-28T09:29:40+00:00

This study aims at exploring the role of Online Brand Engagement (OBE) in retaining customers, augmenting brand loyalty elevating brand image & strengthening brand association. This is an exploratory study with qualitative approach & netnographic technique of data collection. Using purposive sampling, 20 social media users were voluntarily selected to participate in this study, they strived to engage themselves with the restaurant brands on their online pages for more than a month, the researchers then conducted semi-structured in-depth interviews from those participants to explore the framework of online brand engagement in Pakistan. Thematic finding indicates that satisfactory online brand engagement triggers special feeling for the brand and that results in generation of word of mouth. It also creates ease and convenience that foster the customer-brand relationship. Moreover, positive OBE develops sense of trust which strength image of that brand, customer feel associated with the brands. This whole process culminates into customer retention and brand loyalty.

The Systematic Literature Review: An overview on Working Capital Management and Profitability

2023-03-28T09:29:40+00:00

This systematic review examines the relationship between working capital management (WCM) and profitability, with a focus on the impact of cash conversion cycle (CCC) on profitability. Out of the 53 independent studies analyzed, only those that used CCC as a measure for WCM were selected for analysis. The review found that efficient WCM, specifically the optimal level of CCC, has a significant impact on profitability. Firms should review their receivables and payable policy to maintain market value, shareholders' wealth, and minimize the risk of bankruptcy. Accelerating cash collections through proper management, effective policies, and corporate strategies also improves profitability. The study highlights CCC as a powerful tool for firms to manage their working capital efficiently. The review suggests that firms should maintain an optimal CCC level and effective management practices to improve WCM and profitability. Further research using qualitative research methods is needed to gain a deeper understanding of WCM practices.

Monetary Policy Transmission in Pakistan: Role of Islamic Banking in Enhancing Policy Objectives and Supporting Growth

2023-03-28T09:29:40+00:00

This study investigates the role of Islamic banking in enhancing policy objectives and supporting growth in Pakistan. This research aims to explain how the real economy of Pakistan has been influenced by the Islamic financial system, particularly in channelizing monetary policy tools. The secondary data within the period of 2007 – 2020 is used to answer the research question. Industrial Production Index has taken as a dependent variable, while Islamic Financing, Islamic Deposits, and Overnight Repo as taken as independent variables. Following the prior research co-integration test, impulse response functions and variance decomposition analysis have been used, by using Eviews 10. The study has found a positive impact of Islamic banking on economic output and there is a significant positive impact of monetary policy decisions on economic output and there is an insignificant impact of financial crisis and COVID 19 in long run. It has mainly 03 implications are: Impact on real economy, Role in promoting financial stability, and different monetary policy instruments. The proposed model may offer some insights to policy makers if it is examined empirically.

Antecedents and Consequences of Employee Engagement: Evidence from Banking & Telecommunication Sector of Pakistan

2023-03-28T09:29:40+00:00

The study explores the antecedents and consequences of Employee Engagement in the telecommunication and banking sector of Pakistan. With a qualitative approach, 14 interviews were taken with purposive sampling, and with data saturation, the data was analyzed with thematic analysis. The findings suggest that employees be motivated towards the salary and allowances, however, the employer branding and brand name of the companies, and the office environment creates more engagement with work. It was also suggested that engagement creates a pathway for happiness and commitment for employees.

Debt Financing and Performance of Firms in Pakistan

2023-03-28T09:29:40+00:00

The examination of variables that can affect the profitability of the firms is the main purpose of this study. The aim of this study is to find out the effects of dependent on independent variables thoroughly. Profitability is the dependent variable used in this study and accounts payables, short term debt and long-term debt and the control variables are size, and age of the firms are the independent variables that has been used. For this purpose, the quantitative approach has been used. All the data has been used in this study is collected from the official website of Pakistan Stock Exchange PSX. The result of this study shows that the no other variable has any significant impact on the profitability of firms accept long term debt. This means that the companies should go for equity financing and not for the debt financing. All variables of debt financing that are considered for this study are, short term debt, long term debt and accounts payable suggests that companies should go for equity financing. The control variables of the study do not have any effect on the profitability of the firm but for the SMEs the size of the firms impacts the profitability. The managers of the firms should go for the internal financing for the higher profitability.