Impact of HRM Practices on Employee Retention at Bahria Town (PVT) Ltd.

Rafique Ahmed Khan; Anum Baig; Asif Rehman

doi:10.58921/jobams.1.1.28

Rafique Ahmed Khan Associate Professor, Management Science Department, BUKC
Anum Baig MBA Students, Management Science Department, BUKC
Asif Rehman Senior Assistant Professor, Management Science Department, BUKC

DOI: https://doi.org/10.58921/jobams.1.1.28

Keywords: Human Resource Management system, employee retention, training & development, pay & benefits, performance appraisal

Abstract

The purpose of this research was to find out the impact of HRM practices on employee satisfaction and retention at Bahria Town (Pvt) Ltd. Employee retention is considered an essential element for the success of any organization as well as for the employees of the organization in terms of their motivation, productivity and development. In the same context, concrete efforts were made to find out the relationship between the HRM practices opted at Bahria Town (Pvt) Ltd. and their impact on employee retention. The research was explanatory in nature, based on quantitative data which was collected through a research instrument i.e. a questionnaire. The data were collected from a sample of 250 managerial level employees belonging to different departments of Bahria Town (Pvt) Ltd Karachi. The data were analyzed through Regression and Correlation tests with the help of SPSS, version 22. The findings of study have revealed that there is a significant impact of HRM practices i.e. Training & Development, Pay and Benefits practices and Performance Appraisal system on Employee retention. All three hypotheses have been accepted. The results of this research can assist management of Bahria Town (Pvt) Ltd. in further improving their existing HRM practices, with an aim to retain competent employees for long time. Other companies of construction industry may also benefit from findings of the study. The study is considered equally useful for firms of other industries, as well.