The Influence of Factors and Personality Traits on Social Business Entrepreneurship Startup Intentions

Abstract

It is generally known that distinct qualities, viewpoints, purposes and beliefs are possessed by social business entrepreneurs. It could be anticipated that the intention to become social entrepreneur is not only a matter of one’s personality but also their interaction with various factors. This study has been done to identify whether personality impact social entrepreneurial intentions positively or not and to look at the impact of various factors that students face to become a social business entrepreneur. Structured questionnaire was designed to gather data in a combination of encouraging elements and grounds which act as barriers for students becoming entrepreneur. The findings reveal that social entrepreneurship is considered positively by majority of the students, yet they don't have enough skills and majority agreed with the statement that there is lack of awareness about the importance of social entrepreneurship. The study also shows that there is a positive impact of personality on social business entrepreneurial intention, but the impact is found minor. It is aimed that the findings of this study will trigger a change in perspective towards more prominent social business entrepreneurship through respective education by nurturing and broadening ability in future business graduates.