Vol 4 No 1 (2022): JOBAMS | Journal of Business Administration and Management Sciences (JOBAMS)

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Published: 2022-01-01

Articles

Brand Name Love: The Effects of Islamic Bracketed Brand Name on Perceived Quality and Purchase Intentions Retail Food Industry of Pakistan

Muhammad Zafran

8-18
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The Effect of Electronic Word of Mouth on Brand Equity in the Context of Social Media

Faris Mahar, Syed Zain Ahmed, Muhammad Danish, Wajahat Mobin

19-30
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Peeking Beyond Profitability: Effects of Merger and Acquisition on Microeconomic Indicators in Banking Industry

Shafique Ahmed, Suman Talreja, Muzafar Ali Shah, Muhammad Asad, Sakina .

31-41
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Blockchain Based Retail Sukuk for Infrastructure Development and Financial Inclusion in Pakistan

Sarah Iftikhar

42-57
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When the Anger Emanates: Exploring the aftermath of Mergers and Acquisitions with respective to Success, Growth and Cultural Perspectives

Asif Hussain Samo, Azeem Akhtar Bhatti, Mushahid Hussain Shah, Shaikh Aayesh Abdullah

58-71
- PDF